Post by Eric Farrington on Jan 17, 2023 17:14:29 GMT
All the rage in wargaming right now is a marketing concept I call "Wargame as Product". This is a model that I first observed with Games Workshop products, and has quickly spread across the game producing community as THE model for making money off of wargaming. Now you can see this model being used from Battle Front, to Atomic Mass Games, Warlord Games and beyond.
Defining the Model
To my eyes, there are two major paradigms for making money off of wargames in play at the moment. The focus of this post will be the Wargame as Product model. However, for completeness I will mention them both so we can compare and contrast them as we proceed.
Wargame as Product
In this model, the wargame rules are simply one component used to drive a revenue stream for the producer. That means, they also try to create revenue streams from additional rules content publications, models to play the game, terrain to play the game on, boards to play the game, and monetizing components of the game for sale. Therefore, when consumer purchases the game, they are often given an incomplete product or a product that only allows for basic or entry level game play. Additional levels of play and components for a "complete" game are additional purchases from the producer.
Read more at the blog here:
bloodandspectacles.blogspot.com/2023/01/wargame-design-wargames-as-product.html